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Selected project · 04

La Esquina Vegana

Branding

Brand development for a vegan restaurant and healthy-food store offering dine-in and delivery services in Costa Rica.

Client
La Esquina Vegana
Services
Branding · Visual Identity · Brand Applications
My role
Branding and visual direction
Location
San José, Costa Rica
Year
2022
Identidad de La Esquina Vegana aplicada en el restaurante

Brief overview

Project overview

La Esquina Vegana needed an identity connecting conscious eating, warmth and a contemporary dining experience across its physical location, products and delivery communication.

01

The challenge

Create a recognizable identity that could unite restaurant, retail and delivery services while maintaining a fresh and approachable tone.

02

Approach and solution

I developed a flexible visual language based on a natural palette and consistent applications for signage, packaging, menus and communication pieces, creating unity across every brand touchpoint.

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