Senior Brand & Web Designer · Colombia

I design digital experiences that convert and help businesses grow

I am Jorge Hurtado, a Senior Graphic Designer specializing in Web Design, UI/UX and Branding. I turn business challenges into clear, strategic digital experiences by combining design, analysis and technology to deliver results.

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About me

Portrait of Jorge Hurtado — Jorge Hurtado D.Cali, Colombia

Design, strategy and technology in one process.

I am a graphic and web designer with more than 15 years of professional experience.

I combine branding, web design, CRM management, automation, Meta advertising and an AI-first approach to create clearer, more strategic digital experiences focused on real results.

My work turns communication and business challenges into visual systems, digital experiences and customer journeys that help brands move forward.

Email Jorge ↗

+15years of professional experience

+4Areas connecting brand, web, funnels and creative production

+30Web projects focused on conversion and sales

27,78%Average organic opt-in rate for registration funnels

Branding•Web Design | UX/UI•AI Creative Production•Marketing Design•

Portfolio

Explore some of my work

Web design for Valterra Café

Valterra Café

Branding · Web Design | UX/UI

View project ↗

Web design for Quality Foods Colombia

Quality Foods Colombia

Web Design | UX/UI

View project ↗

Web experience for Edebé Colombia

Edebé Colombia

Web Design | UX/UI

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Visual identity for La Esquina Vegana

La Esquina Vegana

Branding

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Landing page for Taller de Bienes Raíces

Taller de Bienes Raíces

Marketing Design · Web Design

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Visual identity for Rapport Management Group

Rapport Management Group

Branding

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Visual identity for Torres más Zarate Arquitectura

Torres + Zarate

Branding

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Web design for Sienna Water

Sienna Water

Web Design

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Services · Areas of expertise

Four areas, one integrated process.

I connect brand, experience, acquisition and creative production to turn business needs into clear, consistent and results-driven digital systems.

Branding &
Visual Direction

I build identities and visual systems that help brands look solid, consistent and professional.

Strategy and identity
Visual systems
Campaign art direction

Web Design &
Landing Pages

I turn content and offers into clear, responsive and conversion-focused websites, ecommerce experiences and landing pages.

UX/UI and information architecture
WordPress and ecommerce
Landing pages

Digital Marketing
& Funnels

I design messages, journeys and assets that attract and qualify prospects while supporting registration or sales.

Funnel architecture
Campaigns and automation
Optimization and A/B testing

Creative Production
with AI

I use generative AI to research, explore concepts and produce visual assets faster and with a stronger commercial focus.

Research and references
Concepts and variations
Image and asset enhancement

Contact · New projects

Let's talk about your next project.

Tell me what you need and where the project stands. I will reply personally so we can explore the best way forward.

Message me on WhatsAppStart a conversation and onboarding Send me an emailzoefa001@gmail.com

Cali, Colombia · Remote projects and collaborations.