01
The challenge
Communicate the connection with the territory and differentiate the product across shelves, cafés and everyday consumption while maintaining consistency across packaging formats.
Selected project · 10
Café La Juliana
Branding
Branding and visual identity for origin coffee grown at Finca La Juliana, connecting territory, product and brand experience.
Brief overview
Project overview
Café La Juliana places the farm and its origin at the center of the brand. Symbol, color, illustration and packaging language present an origin coffee with a warm, natural and recognizable expression.
02
Approach and solution
I developed an organic symbol inspired by the landscape and coffee plant, supported by greens, warm accents and botanical illustrations across packaging and brand touchpoints.
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