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Selected project · 11

ImporExport Global Services

Branding

Branding and visual identity for an international logistics company, with corporate, digital and operational applications communicating global reach, trust and efficiency.

Client
ImporExport Global Services
Services
Branding · Visual Identity · Web Design · Corporate Applications
My role
Brand concept, identity design and visual direction
Location
Cali, Colombia
Year
2017
Identidad corporativa de ImporExport Global Services aplicada en sus oficinas

Brief overview

Project overview

ImporExport Global Services connects markets through maritime, air and ground logistics. The identity needed to project an organization capable of managing cargo movement with international vision and professional support.

01

The challenge

Create a solid and recognizable presence in a sector where trust, precision and coverage are essential, ensuring consistency across corporate environments, platforms, cargo and vehicles.

02

Approach and solution

I built a high-contrast system in deep blue and red around a symbol connecting air and sea movement, then extended it to the website, corporate materials, offices, containers, airport operations and ground vehicles.

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