Selected project · 15

CIBIM

Branding

Branding and visual identity for the Ibero-American Congress of Mechanical Engineering, connecting academic communication, event experience and institutional presence.

Client: CIBIM · Congreso Iberoamericano de Ingeniería Mecánica
Services: Branding · Visual Identity · Graphic System · Event Design · Signage
My role: Brand concept, identity design and event visual direction
Location: Bucaramanga, Colombia
Year: 2017

Identidad de CIBIM aplicada al escenario del Congreso Iberoamericano de Ingeniería Mecánica

Brief overview

Project overview

CIBIM brings together the Ibero-American mechanical-engineering community for knowledge exchange and professional connection. Its identity needed to feel technical and international while remaining dynamic and recognizable.

The challenge

Build a visual system that could stand out in an academic context and scale from institutional communication to registration, credentials, stages, signage and attendee materials.

Approach and solution

I developed a modular identity based on geometric forms and continuous movement, with a teal, yellow and coral palette that organizes information across large and small formats.

Sistema visual de CIBIM aplicado al registro y señalización del congreso

Identidad de CIBIM aplicada a bolsas para asistentes

Diseño de acreditaciones para ponentes y asistentes de CIBIM

Sistema gráfico de CIBIM aplicado al escenario principal del congreso

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