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The challenge
Create a diverse, high-impact family of designs that retained brand consistency and worked across textile panels, zippers, seams and product contrasts.
Selected project · 14
Reborn
Graphic Design · Other
Graphic collection for Reborn backpacks, combining illustration, pattern and color to turn each product into a piece of urban expression.
Brief overview
Project overview
Reborn brings graphic language to a highly visible everyday object: the backpack. The collection explores portraits, abstraction, symbols and patterns for people who see accessories as an extension of identity.
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Approach and solution
I developed illustrated compositions with intense palettes, expressive strokes and multi-scale patterns, adapting every graphic to the product architecture and using a black base to reinforce contrast and brand visibility.
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