01
The challenge
Transform a site with limited navigation and information embedded in images into an experience where users could explore products, review references and start a commercial conversation.
Selected project · 02
Quality Foods Colombia
Web Design | UX/UI
Website redesign that transformed a static image-based presence into a navigable, indexable B2B catalog focused on commercial inquiries.
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Brief overview
Project overview
The project reorganized Quality Foods Colombia's digital presence around its product portfolio. Information moved from static compositions into a readable structure that supports product discovery, search visibility and assisted sales.
02
Approach and solution
I designed a catalog architecture for 52 products, including weight and packaging variations, indexable content and conversion paths through forms and WhatsApp Business for a mixed B2B and B2C model.
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