Origin coffee
Territory, variety and process make the product's origin visible.
Selected project · 01
Valterra Café
Branding · Web Design | UX/UI
End-to-end creation of Valterra Café: branding and packaging followed by a custom ecommerce platform with memberships, traceability, automation and payment-gateway integration.
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Brief overview
Project overview
Valterra Café was built from the ground up. As co-founder and sole designer, I developed the identity, brand narrative and first packaging system, then extended them into a custom ecommerce experience connecting origin, product, recurring purchases and sales.
Project architecture
Four pillars that shaped the solution
Bio-sustainability
The brand communicates a responsible relationship with farming, the environment and its value chain.
From farm to cup
The narrative connects every stage, from Finca La Juliana to the moment of consumption.
Accessible specialty coffee
Quality is positioned as an everyday habit rather than a luxury reserved for special occasions.
01
The challenge
Build a specialty-coffee brand that could stand out through its origin story and become a complete commercial system. The project needed to connect branding, packaging, catalog, traceability, memberships, automation and payments without fragmenting the experience.
02
Approach and solution
I developed an integrated ecosystem combining identity and packaging, content architecture, a responsive catalog and a custom online store. The solution includes configurable membership plans, traceable product information, B2C and B2B journeys, operational automation and payment integration.
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