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Selected project · 06

Rapport Management Group

Branding

Comprehensive branding and visual identity for a business-management firm, designed to communicate strategic leadership, strength and operational excellence.

Client
Rapport Management Group
Services
Branding · Visual Identity · Graphic System · Corporate Applications
My role
Brand strategy, identity design and visual direction
Location
Orlando, Florida, USA
Year
2017
Identidad corporativa de Rapport Management Group aplicada en una sala de juntas

Brief overview

Project overview

Rapport Management Group required a corporate identity expressing strategy, leadership and progress in a high-level business environment, with consistency across physical, editorial and digital contexts.

01

The challenge

Build a premium and recognizable presence balancing authority, trust and a contemporary outlook while remaining flexible across services and corporate touchpoints.

02

Approach and solution

I created a distinctive geometric symbol, a deep-blue and violet palette with warm accents, and a system of patterns and layouts applied to stationery, executive documents, offices and digital presentations.

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