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Selected project · 07

Torres + Zarate Architecture

Branding

Branding and visual-identity proposal for an architecture studio, developed to convey precision, sophistication and a contemporary understanding of space.

Client
Torres + Zarate Arquitectura
Services
Branding Proposal · Visual Identity · Graphic System · Corporate Applications
My role
Brand concept, identity design and visual direction
Location
Bucaramanga, Colombia
Year
2024
Propuesta de identidad de Torres y Zarate Arquitectura aplicada en tarjetas corporativas

Brief overview

Project overview

The proposal translates architectural language into a restrained and distinctive visual presence that can coexist with materials, spaces and technical documents.

01

The challenge

Represent the partnership between two family names while communicating precision, structure and professional quality without relying on generic architectural codes.

02

Approach and solution

I developed a geometric monogram integrating the initials through planes, cuts and negative space. A black, ivory and metallic palette supports precise editorial compositions for stationery, folders, signage and corporate environments.

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