More than USD 5,000
Sales generated during the online store's first month.
Selected project · 20
Diana Nails & Más
Web Design | UX/UI
Design of diananailsymas.com, an online store that generated more than USD 5,000 in sales during its first month through a fully organic acquisition and conversion strategy.
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Brief overview
Project overview
Diana Nails & Más brings together gel polish, cosmetics and nail-care products in an ecommerce experience aligned with the brand's visual universe, connecting identity, catalog and content.
Project architecture
Four pillars that shaped the solution
100% organic growth
The initial result was achieved without paid campaigns.
Easy-to-explore catalog
Categories, search and filters make a broad offer easier to navigate.
Responsive conversion
Product, price, favorites and purchase actions remain visible across devices.
01
The challenge
Organize a broad catalog while preserving clarity and personality, supporting search by category, attribute and price across desktop and mobile without paid-media dependency.
02
Approach and solution
I designed an ecommerce architecture with direct navigation, search, filters, wish lists, product pages, cart and editorial content. The store exceeded USD 5,000 in fully organic sales during its first month.
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