Value-led acquisition
The free first chapter provides a concrete reason to register.
Selected project · 21
Turn Problems into Opportunities · Carlos Devis
Web Design · Funnel Building
Strategic multipurpose funnel promoting Carlos Devis's book, capturing leads through free content and nurturing them toward the book and other Taller de Bienes Raíces digital products.
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Brief overview
Project overview
The funnel turns book promotion into a lead-capture, education and follow-up experience. A free first chapter introduces Carlos Devis's proposition and progressively supports the purchase decision.
Project architecture
Four pillars that shaped the solution
Real social proof
Reader testimonials reduce uncertainty before the purchase offer.
Lead nurturing
Relevant free information maintains interest and deepens trust.
Multiproduct conversion
The journey promotes the book and opens paths to related digital products.
01
The challenge
Design a journey that did not end with a form or depend on an immediate sale, while building trust through real testimonials and valuable follow-up content.
02
Approach and solution
I structured a multipurpose funnel connecting registration, lead-magnet delivery, content, social proof, offer presentation and automated follow-up toward the physical or digital book and related products.
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