YouTube reach
Thumbnail design and visual systems focused on recognition, relevance and attention.
Selected project · 19
Taller de Bienes Raíces
Marketing Design
Ongoing marketing and growth design for Taller de Bienes Raíces, connecting YouTube reach, digital-product communication and visual identities for webinars and masterclasses.
Brief overview
Project overview
As part of the current Taller de Bienes Raíces team, I develop marketing design solutions connecting content, acquisition and launches across YouTube, digital products, webinars and educational programs.
Project architecture
Four pillars that shaped the solution
Digital product growth
Assets connected to campaigns, funnels and launches across acquisition and conversion.
Launch identities
Visual concepts for webinars, masterclasses, workshops and educational programs.
Multiformat system
Consistent adaptation across YouTube, social media, paid campaigns, devices and live events.
01
The challenge
Maintain a high-frequency production of content and campaigns without losing clarity, recognition or adaptability across different funnel stages and channels.
02
Approach and solution
I built a flexible visual system for formats, hierarchy and campaign codes, integrating reach-focused thumbnails, channel-growth assets, launch identities and multiformat adaptations.
Let's work together