Global consistency
Every application preserves Goodyear's visual codes in the local commercial context.
Selected project · 23
Goodyear Marketing Design 2015–2017
Marketing Design
Ongoing collaboration with Goodyear from 2015 to 2017, developing marketing communication, commercial materials, technical content, activations and brand experiences.
Brief overview
Project overview
For three years I supported Goodyear with visual assets for multiple commercial moments, including technical product materials, touchpoint resources, activations and brand applications across varied environments.
Project architecture
Four pillars that shaped the solution
Technical communication
Product benefits and specifications are organized to support understanding and sales.
Trade and activations
Assets support retail touchpoints, exhibitions and audience-facing events.
Multiformat production
The system covers print, apparel, merchandise and branded environments.
01
The challenge
Translate global brand guidelines and technical product information into clear, recognizable and functional communication for commercial audiences across formats.
02
Approach and solution
I developed a visual-production system aligned with Goodyear's codes and adaptable to print, promotional materials, apparel, merchandise and exhibition spaces, supporting campaigns and launches with consistency and agility.
Let's work together