Applied identity
Honda's codes translate to products and materials without losing recognition.
Selected project · 22
Honda & Fanalca · 2017–2021
Graphic Design · Marketing Design
Graphic and marketing design developed for Honda and Fanalca from 2017 to 2021 across products, accessories, commercial materials and brand experiences.
Brief overview
Project overview
From 2017 to 2021 I developed graphic and marketing solutions extending Honda's identity into products, accessories and user-facing materials while balancing technical reliability with contemporary expression.
Project architecture
Four pillars that shaped the solution
Production-ready design
Every proposal considers format, scale and real-world application.
Audience connection
Urban, sports and commercial languages broaden brand relevance.
Channel experience
Product, display and communication create a consistent presence.
01
The challenge
Maintain the recognition of a global brand while exploring visual languages for diverse audiences, real products, production constraints, commercial communication and retail environments.
02
Approach and solution
I created adaptable concepts for apparel, backpacks, accessories and display materials, combining Honda's codes with urban, sports and commercial approaches from product surface to channel presentation.
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