01
The challenge
Organize the commercial message, communicate the event promise and make registration easy through a trustworthy responsive experience for both organic and paid traffic.
Selected project · 12
Live Online Real Estate Workshop
Web Design · Funnel Building
Registration and sales funnel for a two-day live virtual seminar on real-estate investing, achieving a 27.78% organic opt-in rate, 16.70% paid opt-in rate and 500 to 600 attendees per day.
Brief overview
Project overview
The project presents a live online workshop for people interested in purchasing their first investment property. The experience connects the promise, content, agenda, registration and access levels in a clear conversion journey.
02
Approach and solution
I designed a funnel connecting the landing page, registration form, CRM, email marketing, tracking, paid campaigns and Zoom. Message hierarchy, segmentation and plan comparison supported the documented conversion results.
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