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Mila Travel

Branding

Branding and visual identity for a travel brand connecting nature, exploration and belonging through a contemporary system for physical and digital environments.

Client
Mila Travel
Services
Branding · Visual Identity · Graphic System · Web Design · Brand Applications
My role
Brand concept, identity design and visual direction
Location
Canada · Colombia
Year
2019
Identidad de Mila Travel aplicada a una experiencia de exploración en la naturaleza

Brief overview

Project overview

Mila Travel proposes a way of traveling connected to nature, discovery and belonging. The identity accompanies travelers before, during and after each experience.

01

The challenge

Build a contemporary and differentiated travel brand expressing adventure, trust and warmth while remaining flexible across digital platforms, service spaces and travel objects.

02

Approach and solution

I developed a modular symbol, a green and turquoise palette and an exploration-centered photographic language, extending the system to the website, signage, luggage, bags, bottles and customer-service materials.

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