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The challenge
Translate the brand's intense personality across formats while keeping the product prominent, differentiating flavors and connecting authentically with an active social audience.
Selected project · 18
Raze Energy Drink
Graphic Design · Other
Visual campaign for Raze Energy Drink's zero-sugar line, combining vibrant product content, social media and lifestyle activations inspired by Los Angeles.
Brief overview
Project overview
The campaign brings together product imagery, social content and brand experiences around Baja Lime, Guava Mango and Strawberry Colada through an energetic coastal visual system.
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Approach and solution
I created a high-impact direction using flavor color codes, lifestyle photography and consistent product presence across digital content, social media and live activations.
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